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We Made a Difference By -
- Providing succinct and compelling customer information that fully supported the HP Integrity product line messages
- Successfully articulating true solutions-oriented benefits, ROI statistics and proof points
- Dramatically increasing the customer value proposition for a variety of momentum campaigns.
The HP Business Critical Servers (BCS) organization hired Connected Marketing to manage, develop, and deploy their Integrity Customer Reference program. Our team provided customer support and proof points for a variety of marketing campaigns, PR efforts, sales & training programs, and out-bound advertising. We developed customer case studies, press materials, datasheets and presentations to support the Integrity Server portfolio of products. We also oversaw the customer reference program as a whole, striving to provide integrated communications amongst a variety of different groups including marketing communications, product marketing, PR, and analyst relations. In addition to our ongoing project management, we excelled during two significant product launches, delivering materials and content that were showcased in publications like CNET, IDG, eWeek, and ComputerWorld. |
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