|
|
 |
 |
|
|
 |
|
 |
  |
|
We think beyond your needs, to deliver the extra touches that make the difference -
- A Creative Brief Process - interactive but painless
- Web integration - seamless and straightforward
- Case studies - analytical yet customer focused
|
|
Informed of a revolutionary new product, Connected Marketing enthusiastically accepted the project of developing a go-to-market communications strategy. Faced with the challenge of educating consumers about a new technology (HP Instant Support), we quickly came up with a variety of marketing vehicles to address a myriad of communication needs. Given the channel model associated with HP Instant Support and its value-add components, our development timeframe required judicious strategic planning with timely but well executed deliverables. Our creative briefing process was instrumental in quickly identifying all aspects of the audience and selling cycle.
|
| Connected Marketing worked with a team of experts to successfully implement all components of our MarCom strategy, including internal communications, press and analyst exposure, customer success story development, website promotion and implementation, and overall collateral creation. In addition to successfully executing the HP Instant Support product introduction, we also managed and developed subsequent and ad-on products. Overall, this integrated effort was a huge success. |
|
|
