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Our processes take into account all facets of business development -
- The importance of research without being overly analytical
- The art of probing without appearing too intrusive
- The act of creating while remaining firmly grounded
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Hired to first develop solid marketing plans for two new Sun Fire server products, Connected Marketing put into motion a set of our own creative development processes. Our internal team strategy included a plan that ensured buy-in from all corporate players. Having in the past worked in a cross-functional corporate and product marketing environment, we understood the importance of company-wide, consistent messaging. But, we also were aware of the underlying pressure sometimes apparent in launch development.
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| We heavily relied upon research, existing materials, and an informative interview process in order to develop the solid plans necessary to launch these two new products. We achieved our final marketing plans by focusing on a set of consistent objectives, continually striving for thoughtful input, and never losing site of the target audience. |
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